Manufacturer Center

Attract more shoppers and elevate your brand by providing relevant, current information on your products, including updated images, descriptions, and product details. This creates more effective listings on Google Shopping, other Google services, and across the web.

Sign Up

scroll icon

Benefits for your business

Whatever you make, make it stand out.

Google Manufacturer Center is a free tool that lets brand manufacturers accurately represent products to shoppers on Google.com and other Google services. By uploading complete and accurate product data into Manufacturer Center, you’ll increase your brand’s chances of standing out in a crowded marketplace -- and you’ll ultimately get more products in the hands of consumers.

green tick icon Elevate your brand by providing accurate product information.

Improve the accuracy and completeness of how your products are represented. On average, brands who manage their product information with Manufacturer Center realize 8% more impressions and 10% more clicks.

green tick icon Enable more relevant search results.

Product descriptions submitted by manufacturers contain key product attributes, which allow Google to surface Shopping ads (created by retailers) for those products when users search for those attributes.

Get started with Manufacturer Center

  1. Start by setting up your account here.
  2. Upload your product information for retailers to use when they create ads on Google and around the web. Get started here.

Sign up online

It only takes minutes, and there’s plenty of help available if you get stuck.

Sign Up

More solutions to build your retail business

See all solutions

Got stuck? It’s okay, there’s plenty of help.

Do it yourself

Reach out to the Google Shopping community or browse our support pages to get answers.

Help and resources

Get more out of Google for Retail

Get the latest insights and stay informed with trend reports and best practices guides.

Tips and resources